Moda Operandi
Moda Operandi is a global luxury fashion retailer known for its innovative trunk shows and curated edit of high-end designers. I managed social media strategy and execution across multiple channels, blending content creation with real-time event coverage while optimizing ad spend to drive awareness, engagement, and revenue.
Objectives
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Curated, captured, edited, wrote, and published multimedia content featuring hundreds of luxury brands to an audience of 1.4M+ followers, increasing revenue by +1,277%, traffic by +105%, audience by +50%, and impressions by +200% YOY for over $2.5M in attributable sales.
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Produced and managed real-time coverage of international fashion weeks, salons, branded events, and photoshoots; collaborated with designers, stylists, and editorial teams to deliver omnichannel luxury fashion content.
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Planned and managed social ad spend to amplify campaign reach and maximize ROI.
Custom Content
Grainne Morton
Contemporary fine jewelry with a quirky,
unexpected twist
Aracano
Strong and elegant designs inspired by ancient Andrean tribes
