Stark
STARK is an 85-year heritage house for luxury rugs and carpets, trusted by top interior designers and featured in some of the world’s most beautiful interiors. I led a multi-platform social program that elevated the brand’s craftsmanship and design legacy while showcasing projects from premier design talent across the globe.
Objectives
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Directed a cross-channel rebrand and transition to in-house social; led strategy and execution across core brand accounts, including concepting, merchandising, on-site capture, editing, posting, community management, and creative direction for shoots and event coverage.
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Drove growth and performance with data-backed optimization, increasing the social community by 35% to 320K+ followers and generating 25M+ impressions and 7M video views.
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Launched 21 nationwide showroom Instagram accounts and coached sales teams on best practices to manage them while maintaining brand standards.
Custom Content
Missoni for Stark
Where heritage, home, and fashion collide.
Check, Please!
Timeless and tailored plaid carpets.
Stark Showrooms
From midtown Manhattan to the heart of, STARK showrooms are a designer's dream.
A Note of the Natural
Jute, sisal, and more texture-filled neutrals.
Boldly Beautiful
From black and white geometrics to eye-catching animal prints.
